Writing blog posts for you client

You need to write a post for your client. How do we begin? First, you have to come up with some ideas about what your client's key publics want or need to read about in the client's area of industry. 

Here are the steps to thinking through a successful blog post: 

RESEARCH

1. Answer a question about your client or about what your client does. 
2. Look at Facebook/Instagram/Twitter comments to help you define what is important to your client's key public. 
3. Look at current events for more ideas of how your client can speak to the moment. 

THE WRITING 

• Write short, easy to read paragraphs 
• Use lots of links
• Use graphics and photos
• Break up the post with subheads 
• Use bullet points

Let's look at some examples.

This calls itself The Ultimate Guide 

Here is a list of 75 ideas for blog posts